Privacy policy
Privacy Policy and Cookie Policy
Last Updated: February 2026
The privacy policy sets out how we use, collect and protect your personal data.
Who We Are
Dynamic Distribution Group Ltd, the authorised distributor of BOGS® footwear in the UK and EU, operates this website.
Company number: 16055571
Registered address: Strawberry Fields Digital Hub, Euxton Lane, Chorley, Lancashire, PR7 1PS, United Kingdom
Email: hello@bogsfootwear-uk.com / hello@bogsfootwear-eu.com
We are the data controller for all personal data collected on this site.
We are registered with the Information Commissioner’s Office (ICO) under the UK Data Protection Act 2018.
What Data We Collect
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you, which have been grouped together:
- Identity Data – includes name and address,
- Contact Data - includes as email address, billing address, delivery address
- Transaction Data - includes order and transaction details
- Technical Data – includes IP address, login data
- Usage Data - includes information about how you interact with our website and products (via cookies)
- Marketing and Communications Data - marketing preferences (if opted-in)
How We Collect It
Direct interactions – You may provide personal data when you place an order through our Shopify website, create an account, subscribe to our email list (via Klaviyo), or contact us by email, phone, or social media.
Automated technologies and interactions – When you browse our website, we automatically collect limited Technical Data (such as IP address, device type and browsing activity) using cookies and similar technologies. This helps us understand site performance, maintain security, and improve your shopping experience. Please see the Cookies section for more information.
Why We Collect It
- To process orders, deliver products and facilitate returns.
- To communicate order updates
- To provide customer service to you
- To send marketing (if consent is given)
- To improve our website performance and customer experience
Legal Basis for Processing
The law requires us to have a legal basis for collecting and using your personal data. We rely on the following bases:
- Performance of a contract (e.g. fulfilling orders)
- Consent (e.g. for email marketing)
- Legitimate interest (e.g. site analytics, fraud prevention, and customer support)
- Legal Obligation (We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis).
Sharing Your Data
We only share your data with trusted third parties who help us operate our business and deliver your orders, including:
- Our fulfilment and logistics partners (for storage, picking, packing, and delivery)
- Shopify Payments, which securely processes all online payments made through our website
- Email marketing platform (e.g. Klaviyo, if you’ve opted in to receive marketing emails)
- Shopify, which provides the website platform and hosting services
We do not directly transfer or share your personal data outside the UK or EU. However, some of our service providers (such as Shopify and Klaviyo) may process data on secure servers located in the United States. Where this occurs, they do so under approved data transfer mechanisms such as Standard Contractual Clauses (SCCs) or adequacy decisions to ensure your personal data remains protected in line with UK and EU GDPR requirements.
All third parties we work with are required to comply with UK GDPR and EU data protection laws, and your data is only shared where necessary to complete your order or support your chosen preferences.
Customer Reviews
Following a purchase, we may invite customers to leave a review of their experience or the products they have purchased. These review invitations help us improve our products and services and provide transparency for future customers. Review invitations are sent via a third-party review platform (Reviews.io), which acts as a data processor on our behalf. Only the information necessary to request and publish a review (such as name, email address and order details) is shared. Review invitations are sent on the basis of our legitimate interest. Customers may opt out of receiving review invitations at any time using the unsubscribe link provided in the email.
International Data Transfers
We do not transfer or store personal data outside the UK or EU ourselves. However, some of our service providers - including Shopify and Klaviyo - may process limited personal data on secure servers located in the United States or other jurisdictions.
These transfers are protected using approved safeguards such as:
- Adequacy decisions (where the destination country provides an equivalent level of data protection), or
- Standard Contractual Clauses (SCCs) approved by the UK Government or European Commission.
These measures ensure that your personal data receives the same level of protection as it would within the UK and EU.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
For example, we typically keep order and customer service records for up to 6 years from the point you last made a purchase from our website, in line with tax regulations and business record-keeping laws and during any time we are handling a customer service request from you.
Retention periods may vary depending on the nature of the data and legal requirements. When data is no longer needed, we securely delete or anonymise it.
Data Security
We maintain appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. While we take these steps seriously, no online service can be completely secure, and we encourage you to take care when sharing information online.
We will notify you of a personal security breach where we are legally required to do so.
Your Rights
Under the UK GDPR and EU GDPR, you have the right to:
- Access your data “subject access request”
- Request correction of inaccurate data
- Request deletion
- Withdraw consent
- Object to processing
- Request data portability
- Request restriction of processing
To exercise any of these rights, please email: hello@bogsfootwear-uk.com or hello@bogsfootwear-eu.com
It may not always be possible to comply with your request. If this is the case, we will notify you and provide our justification.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
If you are based in the EU, you may also lodge a complaint with your local data protection authority. A list of EU supervisory authorities is available on the European Data Protection Board website: www.edpb.europa.eu/about-edpb/about-edpb/members_en
Cookies
We use cookies to understand how visitors use our site and to improve performance. A cookie is a small file of letters and numbers that we put on your computer which are essential for the website to function properly and help you with a better online experience. You will be asked to consent when you first visit.
Types of cookies we use:
- Essential Cookies – Necessary for the website to function (e.g. shopping cart)
- Performance Cookies – Help us understand how visitors use our website (e.g. Google Analytics)
- Functionality Cookies – Allow us to remember your preferences (e.g. region or language)
- Marketing Cookies – Track browsing habits for personalised ads or retargeting
For more information about Shopify's cookies, see: www.shopify.com/legal/cookies
You can manage or disable cookies through your browser settings, though this may affect site performance.
Children’s Privacy
We do not knowingly collect personal data from children under 16. If you believe we have collected such data in error, please contact us so we can delete it. Please email: hello@bogsfootwear-uk.com or hello@bogsfootwear-eu.com
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or other operational reasons. When we make changes, we will post the updated version on this website and revise the 'Last Updated' date above. Where required by law, we will inform you of any significant changes and, if necessary, seek your consent.
Contact Us
For any questions about this policy or your data, contact us at:
Email: hello@bogsfootwear-uk.com / hello@bogsfootwear-eu.com
Registered Office: Strawberry Fields Digital Hub, Euxton Lane, Chorley, Lancashire, PR7 1PS, United Kingdom